With the rise of Trump's popularity, religious-like memorabilia surrounding his campaign has extended to people's choice of vehicle. In an already extremely car-centric society, the cult of enormous pickup trucks has become synonymous with one's political beliefs, forming part of an almost liturgical devotion to MAGA. The omnipresence of cars and accompanying infrastructure is no longer enough-there must be even more cars, more roads, more emissons. Inspired by a popular meme, just one more lane bro explores this deification of cars in American society and the cope that accompanies it.
At the center of the work is a custom video game that invites viewers to wander through endless, procedurally generated parking lots. The experience resembles a dark fever dream, amplified by dense volumetric fog, dim lighting, and glitching textures. A sculptural piece featuring a taxidermied bird in a pose mimicking the Rolls-Royce Spirit of Ecstasy, upheld by tentacles drenched in crude oil, symbolizes the dominance of the fossil fuel industry and its looming destruction of nature.
